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10 tips for improving your Google ranking...
Before you think about search engine optimisation, the question you
need to ask is not simply "Do I come up in Google?", but "What
searches do I want to appear under?" Enter your full business
name into a search engine and hey
presto! your website may appear at the top of the
list. However, for most
businesses the power of Google is in making yourself known to
new customers who don't know your business by name. So with
your keywords in mind, here are some quick tips to get you started...
- Try and incorporate your target keywords in
your chosen domain name.
- Incorporate keywords into your page URLs. Even
if your domain name is non-specific, remember to be descriptive
in your folder and file names. (E.g. www.stevensons.co.uk/audioelectricals/radio_repairs.php)
- Use your target keywords in your <TITLE> tags.
This is the text that appears in the very top of the browser
and page history. Its also commonly used as the default text
for bookmarks, and as the text for search engine results.
- Use your keywords in headings and subheadings within
the content of your site. Normally these will be formatted in
<H1> and <H2> tags etc.
- Internal Links. Often overlooked, internal page links (that is,
links between pages on your site) should use your keywords too
as these will add to your overall page ranking score; avoid
linking generic text such as "click
here".
- Write at least 200 - 250 words for each page. Writing
your site can be time consuming process, but invest the time
and you will be repaid! Successful page indexing depends partly
on quantity as well as quality, so plenty of well written content
will boost your page ranking.
- META tags. They aren't the 'magic bullet' they once
were, but a full set of carefully chosen keywords and description
can still only help your ranking.
- Get sites to link to you. But not just any sites,
try and get listed on other quality sites that already have a
positive ranking on Google. Though Google's search algorithm
is now highly sophisticated and complex, the number of quality
inbound links remains an important factor in ranking your site.
- Submit your site URL to Google. If you are launching
a new domain don't forget to let
Google know.
- Be patient. Don't expect too much too soon - there
are a lot of pages out there, and it can take Google many weeks
to visit your site and index your new pages into its directory.
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